According to Canada Post, “direct mail offers a sensory experience that triggers consumer emotions and action while maximizing attention and recall.” In fact, on average consumers spend 118% more time with a direct mail piece than with a digital marketing experience on their first exposure. And it makes sense if we stop and think about it for a minute. When you come home and check the mail, while you may...
Direct Mail
3 Innovative Direct Mail Tips to Try in 2021
Even in our increasingly digital world, direct mail continues to be a preferred method of marketing communication. In many cases, direct mail helps businesses stand out amongst the crowd by cutting through the digital noise; plus, who doesn’t like receiving mail?! With Print Three’s custom graphic design and printing and Prime Data‘s end-to-end mailing services, you’re free to spend your time thinking of creative and innovative direct mail campaigns for 2021....
7 Other Ways to Enhance Your Direct Mail
Strengthening your direct mail pieces with better paper, unique finishing, or different coatings is always a good idea, but there are other, less utilized ways to enhance your mail pieces.
Combining Direct Mail and Email for Better Response Rates
The combination of direct mail and email marketing channels is a lot like a winning shortstop-second baseman duo like Derek Jeter and Robinson Cano.
Why is Direct Mail Marketing Surging in 2020?
Even in today’s technology-driven landscape, direct mail marketing continues to be a potent revenue driver for brands of all shapes and sizes.
This is How Technology Has Created Dynamic Direct Mail
Today’s direct mail is different. It ends up digital wasn’t the death of direct mail – in fact, direct mail and digital work in harmony, allowing direct mail marketing to evolve into something smarter and more dynamic.
Direct Mail in 2020: Combining Print with Digital
Now that we’ve officially arrived in 2020, we think it’s finally time to put to rest the idea that ‘print is dead’.
Creative Holiday Card Ideas to Send to Clients
Seasonal greeting cards have been exchanged for almost 175 years, with the first batch of 1,000 Christmas cards credited to Sir Henry Cole in 1843.
Is Direct Mail Marketing Dead?
In this age of instant messaging, snapchatting, and Facebook Live updates, is there still a need for direct mail marketing in Canada?
How to Make a Direct Impact with Your Direct Mail
Direct mail will always have its place. Even in today’s digital landscape, 98% of consumers check their physical mailboxes every single day – but they’ll throw your direct mail campaign into the trash if they aren’t instantly intrigued.