Large format printing is a surefire way to get noticed. Whether it be inside or outside of your business, on a billboard, or at an event, bigger can be better when it comes to getting your brand out there. Images can make large format prints come to life, but only when they are clear, vibrant, and high resolution. The thing about “going bigger” is that any mistakes are that much...
Graphic Design
Mistakes to Avoid When Translating Digital Design to Print
In this day and age, so much of the world’s advertising is done digitally, and designers work heavily with images for social media, websites, and online ads. Yet print is still a hugely important and highly-utilized form of communication. When translating digital design to print, there are certain steps graphic designers must take to ensure that the final print piece is of the best quality. Here are some top mistakes...
Creative Holiday Card Ideas to Send to Clients
Seasonal greeting cards have been exchanged for almost 175 years, with the first batch of 1,000 Christmas cards credited to Sir Henry Cole in 1843.
Getting the Most Out of Poster Printing Services
It took a whole lot of work and Photoshop tutorials, but you’ve finally designed the perfect poster for your big presentation. The hard part might be done, but there are still some all-important considerations to take care of before contacting poster printing services to ensure your work looks as good in real life as it does on your computer screen.
How Digital Textile Printing is Disrupting the Fashion Industry
At New York Fashion Week this year, one of the biggest events wasn’t held by Armani or Chanel, but Epson. The Japanese printing giant’s Digital Couture Showcase featured work from rising designers around the world created using digital textile printing.
The 5 Most Awesome Unconventional Business Cards
As Patrick Bateman taught us in the seminal film American Psycho, a business card is more than a slightly outdated way to give someone your contact information. It’s a statement about your business, your personal brand, and your professional status.
3 Ways Free Fonts Can Cost Your Business
Imagine Apple taking all their websites, packaging, and even their commercials, and replacing their signature font, Myriad, with… Comic Sans. Would Apple still ‘feel’ like the Apple you’ve come to know and love?
4 Essential Print Marketing Pieces for the Holiday Season
The holiday season is here! It’s the biggest season for retail and ecommerce businesses. Does your marketing plan include all the marketing pieces you need to drive sales in the coming weeks as we ramp up to Christmas? To further your business’s success this holiday season, make sure you have these 5 essential print marketing pieces:
Essential Information To Include on Any Business Card Design
Before you begin to design business cards, you need to know what information your clients will be looking for. In the past 10 years, what’s become standard on business cards has changed drastically. E-mail addresses have replaced fax numbers. Cellphones have taken over landlines. Social media has become the norm. With all these changes, we’ve broken down exactly what you need to include on your business cards for 2015. Continue...
Design 101: Designing Marketing Basics For Your Brand
Every great brand starts with simple brand elements that can be built upon as your business grows. Good branding assigns a unique identity to your company, without limiting opportunities for growth.